Why Is Verizon Interested In Bidding For Yahoo?

Verizon CEO Lowell McAdam has confirmed that the company is interested in bidding for Yahoo! , after the beleaguered company indicated that it was open to consider any “qualified strategic proposals” for its struggling flagship Internet business.  The move would be largely in line with Verizon’s recent strategy of building a broad mobile advertising network and bolstering its ad tech capability, as it looks to grow beyond its core wireless business. In this note, we take a look at what Ya...